Search Engine Reputation Management

 

Many companies experience challenges from hostile customers, disgruntled employees and nefarious competitors who try to hurt businesses by blogging or posting derogatory statements online about the company or specific individuals who work there. They aim to adversely impact a target's business, recruiting and retention efforts, and the company's reputation as a whole.

Other times, negative publicity or an unfavorable court ruling gets widespread online distribution, and company executives are required to do “damage control”.

The bottom line is very few companies have strategies related to managing their “online reputation” even if they have an active public relations team. Search Engine Reputation Management (SERM) is a process employed by companies to proactively shield their brands from damaging content brought to light through search engine queries. Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) blogs, forums and other websites.

Common Problem Sites:

RipOffReport.com
Complaints.com
ConsumerAffairs.com
TheSqueakyWheel.com
ConsumerwWebWatch.org
My3Cents.com

Our Search Engine Reputation Management strategy is very simple: Displace - push down - the negative listings with favorable ones and ones that you can control or influence.

Given the increasing popularity of search engines, Search Engine Reputation Management tactics have become more important than ever. We understands the importance of managing your online brand. We have deep experience in Search Engine Optimization (SEO) -- the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results -- and have expended our offerings to include services related to protecting your business image from unfavorable publicity and malicious attacks by ex-employees, unhappy customers and dirty competitors. We also work with individuals who have had their names tarnished, including celebrities, professional athletes, politicians, and executives.

Current or potential customers, employees, business partners, investors or other people search your company name all of the time. If they find negative publicity at a minimum, it may give them cause for concern, but will often lead to them forming a negative opinion of your company and stop potential clients from buying your products or engaging your services. It's critical for companies, from large corporations to small Mom and Pop shops, to institute an ongoing effort to protect what you have worked so hard to build. Years of good business can be wiped out by one negative posting that appears on the first page of Google or Yahoo!

We help make sure that your company and key executives are being portrayed favorably online by burying the negatives and maintaining a positive online image moving forward. For more information on how we can monitor and defend your company's online reputation, please contact us!

 

 

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